Westchester County Business Journal - August 31, 2009
The products that were featured in the direct mail pieces were selected and customized to each recipient's personal profile and demographics, and then based on their action - calling, going to the website or not responding at all - we were able to customize a follow-up campaign that capitalized on their initial response.
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The Non-profit Times - November 15, 2007
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The design, along with the free map, is attributed for the success of the package, which was proclaimed the 2007 Package of the Year by the Direct Marketing Fundraisers Association (DMFA) in New ...
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Business Wire - July 28, 1998
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Healthworld is an international marketing and communications services company specializing ...... The company provides many of the world's largest pharmaceutical and other healthcare companies with a comprehensive range of integrated strategic marketing services designed to accelerate the market ...
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Customer Interaction Solutions - Vol. 26 Nbr. 2, July 2007
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Back in 1982, our positioning statement which appeared as a tagline for Telemarketing[R] magazine was: "The magazine of electronic marketing and communications." It was our vision back then ......ne and only God knows when this industry would have taken off!!
Marketing professionals from around the globe (literally ...
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The Non-profit Times - June 01, 2008
Mindy Gumb, who spent 14 years with the National Multiple Sclerosis Society, most recently as vice president of database marketing, joined Arlington, Va.-based fundraising ......
With more than 25 years experience in the nonprofit world in a variety of fundraising and marketing roles, Gumb has consulted to MINDset direct since 2006. While at NMSS she helped to raise ...
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The Non-profit Times - November 15, 2008
There we were in the Grand Ballroom of the Waldorf=Astoria. The Direct Marketing Association's Nonprofit Federation was ......
Op Smile's senior vice president of Response Marketing and Development, Kyla Shawyer, showed powerful, ...
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The Non-profit Times - September 15, 2008
Susan G. Komen For the Cure (SGK) began evolving its direct mail program in February 2007. This past May it ...... However, to acquire names from other like-minded, worthy nonprofits, it was incumbent upon us to be more open," said Tabetha Leinweber, manager of direct marketing at SGK.
Industry-wide, the protected ...
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The Non-profit Times - May 01, 2008
Laura Smith, vice president and director of management at RMI Direct Marketing in Danbury,......
com
Smith started in the direct marketing industry at age 17 at AZ Marketing. ......
She was involved with numerous industry organizations, including the New England Mail Order Association, the Direct Marketing Club of New York and the Direct ...
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