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Advertising, marketing and public relations



Market Asia Pacific - Vol. 12 Nbr. 11, November 2003

AUSTRALIA'S GROWTH SPURT WINDS DOWN.

... Favorable macroeconomic factors bode well for high-end spending through the remainder of 2003 and the first half of 2004. For the first six months ......75 percent for over a year and the Australian dollar is also showing stability. ...

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Market Asia Pacific - Nbr. 2001, January 2001

KOREANS WATCH THEIR SPENDING.

Torries that the economy is shrinking are keeping consumers from reaching into their pockets to make new purchases, the Korea Times reports. While the government is maintaining a public stance that economic recovery is firmly on track,...

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Market Asia Pacific - Nbr. 2001, January 2001

VODKA THE TRENDY DRINK IN THAILAND.

... The other spirits, including gin, rum, and vodka, together account for only 450,000 liters ...

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Market Asia Pacific - Nbr. 2001, January 2001

ASIA IS MAKING MORE CARS THAN PEOPLE CAN AFFORD.

In 1999, 11.9 million vehicles were sold across Asia, including China and India. Yet auto plants in the region spat out 17....... The magazine reported that, from Japan to Malaysia, the auto industry was hard hit by the Asian economic crisis and although a recovery has been strong across the ...

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Market Asia Pacific - Nbr. 2001, January 2001

THE CONFUSED ASIAN PALATE.

A research project by the international marketing firm Ogilvy & Mather found that 42 percent of ...... Ogilvy & Mather's Asian Planning Director, Richard Armstrong, explained in an interview with the newspaper that most Asians are caught between cultures and undergoing a transition, and, so far, there is ...

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Market Asia Pacific - Nbr. 2001, January 2001

PINPOINTING INDIA'S RICH: A SMALL TARGET.

... Those with children tend to have small families and be concerned about obtaining good education for ...... These 320,900 households are the main market for consumer-oriented products, including color television sets, automobile upgrades, foreign holidays, and vacations to luxury rest houses at Indian ...

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Market Asia Pacific - Nbr. 2001, January 2001

CAN NORTH KOREA CHANGE BEFORE IT COLLAPSES?

... But the big question facing any corporation looking at the potential in this country is this: "Will it change, or will it collapse?" North and South Korea have embarked on a process of ...... The East-West Center's new report, The Two Koreas: Prospects for Economic Co-operation and Integration, notes that South Korea continues to ...

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Market Asia Pacific - Nbr. 2001, January 2001

CHINA AWAITS WAL-MART.

Chinese retailers are formulating new strategies as they prepare for the market entrance of several large foreign chains, including CostCo, Wal-Mart, and Metro AG of Germany. Xinhua reports that Wal- ...

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Market Asia Pacific - Nbr. 2001, January 2001

SHOP-AND DRINK-'TIL YOU DROP.

..." Its first such outlet, to be opened in Mumbai, will sell fashion apparel, food items, crockery, and take-out liquor, but will also be equipped with ...

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Market Asia Pacific - Nbr. 2001, January 2001

EMPLOYMENT OPENING AS JOBS-FOR-LIFE ENDS.

... But, as the workers at Mitsubishi Motors and other corporations are finding out, this ...... Instead, they advise that surplus workers be helped find new jobs and careers. SOURCE: Japan Focus, Japan External ...

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