Bulletin of the Transilvania University of Braşov. Series V Economic Sciences

from July 2011
Last Number: July 2014

Transilvania University of Brasov
ISSN 2065-2194


Browse by Number

Nbr. 56-2, July 2014

Marketing

Optimization Methods for Supply Chain Activities

This paper approach the theme of supply chain activities for medium and large companies which run many operations and need many facilities. The first goal is to analyse the influence of optimisation methods of supply chain activities on the success rate for a business. The second goal is to compare some logistic strategies applied by companies with the same profile to see which is the most effective. The final goal is to show which is the necessity of strategic optimum for a company and how c...

Awareness Research Concerning the Existence and Implications of the Avrig - Scorei - Fagaras protected Area

This article is based upon a survey conducted in the protected area of Avrig - Scorei - Fagaras from Romania. The main purpose of the article is to determine the awareness, attitudes and ways in which the inhabitants of a protected area may act towards the conservation of the area and support the community development. The research was based on a direct interview, using a questionnaire comprising 20 direct questions. The sampling method was probabilistic, with a multistage sampling, as it all...

Principal Component Analysis - A Powerful Tool in Computing Marketing Information

This paper is about an instrumental research regarding a powerful multivariate data analysis method which can be used by the researchers in order to obtain valuable information for decision makers that need to solve the marketing problem a company face with. The literature stresses the need to avoid the multicollinearity phenomenon in multivariate analysis and the features of Principal Component Analysis (PCA) in reducing the number of variables that could be correlated with each other to a s...

Impact of Mobile Application on Smartphones for European Employees

Relational Marketing is now more possible than ever, due the fact that consumer devices and smart devices had penetrating the consumer markets. One can imagine the effect of this kind of shift at the consumer level. The challenge from the IT point of view was in the last period, to make computing simple, again. Let’s take the example of mobile devices, first the mobile devices had a "normal" size, then they had to be small and smaller, and now it seems that the smartphone have to be with some...

Effects of Carbohydrate Consumption Case Study: carbohydrates in Bread

Carbohydrates perform numerous roles in living organisms; they are an important source of energy. The body uses carbohydrates to make glucose which is the fuel that gives it energy and helps keep everything going. However, excess carbohydrate consumption has negative health effects. Bread is a basic product in our nutrition and it also is a product with a high content of carbohydrates. So, it is important to find out more information on bread and on the recommended bread type best for consump...

Social Media - A New Way of Communication

The Internet has a major impact when it comes to marketing tools, providing new opportunities that were not previously available is the traditional marketing environment. Each traditional communication channel has its obvious advantages and organizations must continue to use it, but the Internet is a channel in constant development, enjoying high attention and being currently used by more than a third of the global population. Knowing the different advantages and disadvantages of both traditi...

The Marketing Mix in the Online Environment

The introduction of the Internet into our lives has brought many opportunities that affected also marketing. With the development of the Internet, online sales (e-sales) have become more common in every day society and in a certain extend even replaced components of the traditional environment. The Internet is a new channel of communication which brings new opportunities in marketing. Nowadays, online marketing has taken over more and more of the budgets allocated for marketing, increasingly ...

The Importance of Branding and Rebranding for Strategic Marketing

The present paper’s main purpose is to establish a conection between branding, rebranding and the efforts of developing a strategic marketing plan. Today’s reality shows us that the quality of products or services alone, can not ensure companies success anymore. Because of that a lot of companies willing to obtain high profits, on national or international markets, have to consider branding eforts as a necesity and not as an option. Furthermore, even if the company’s efforts give birth to a s...

Management

Local Action Groups (LAGs) - An Important Instrument in Ensuring the Sustainable Development of Rural Areas in Romania

Local action groups (LAGs), the key element of LEADER approach, are intended to identify and put into practice, using the publicprivate partnership, a local development strategy which harmoniously combines the interests of all players involved into the development of rural areas: inhabitants, organizations, professional unions, local politicians, environmental associations, cultural and community service providers, massmedia etc. The involvement of LAGs into the decision making process in res...

A Short Analysis of the Statistical Indicators for the Education Level in EU Countries

The following paper is based on data collected from the Human Development Report of 2014 - Sustaining Human Progress: Reducing Vulnerabilities and Building Resilience of the United Nations Development Programme, which comprises the data recorded until the end of the year 2013. As it has been the case every year, the report contains complex statistical data gathered from 187 countries in the form of section grouped indicators reflecting the essential aspects of human development. We have analy...

The Performance of Public Organization: Still Unclear

Nowadays, the present discussions about the organisation’s performance have revealed the fact that the concept is unclear. The use of the concept is more difficult in public organisations. The paper presents the case of Romanian SOE Hidroelectrica and the case of public universities, to pinpoint the fact that ambiguous objectives are the cause of a dilemmatic management. The general opinion is that the results of the public organisations management reflect a poor performance of the latter.

The Necessity of Innovation for the Sustainable Development of Romanian Entrepreneurship

Entrepreneurship is an important pillar for the economic growth, generating businesses and jobs. Above that, entrepreneurship is a necessity in our society, due to the higher rate of unemployment among young people all over European Union. In Romania, there is a positive attitude towards entrepreneurship and many people have the courage to start a business. This paper aims to find how these new businesses can be strengthened, in order to become sustainable and what the importance of innovatio...

Leadership in Higher Education

The conduct" of an academic institution has suffered a permanent change under external pressure and criticism for its failure to adapt to current social and economic requirements. The degradation of quality in the Romanian education system is a current affairs subject. Successive and rather incoherent reforms suggest the lack of a long-term vision, as well as that of a political consensus on the role and place of education within the Romanian economy and society. The reference points identifi...

Staff Performance Evaluation in Public Organizations

In public Organizations staff performance is difficult to measure in absence of overall quantitative performance indicators. There are also the qualitative indicators that give an overview on staff’s motivation, strive, ability, commitment to values, teamwork. These aspects are even less easy to illustrate, in private and public sectors equally. In both cases, measuring staff performance at work, as well as its input on the global performance of the organization is a difficult task which has ...

Entrepreneurship and Creativity. A Comparative Study

The paper aims to present a comparative study between researches’ study results from 2009 and a researches’ study results conducted during 2013 among the same students of "Transilvania" University of Brasov. The studies were conducted in order to compare their opinion regarding the link between creativity and entrepreneurship, considering the role of creativity within the word of business.

Proposal for the Development of an Economic Operator's Socially Responsible Management, by Manufacturing Metallic Objects for the Children's Play, both Outdoors and Indoors

This scientific paper intends to practically approach aspects related to socially responsible management by relating it to the activity of an economic operator manufacturing metal objects. The development of the socially responsible management is approached in relation to the responsibilities which are part of the corporate social responsibility concept (CSR). Thus, in our research, we have especially used juridical analysis methods and juridical proposals (de lege ferenda proposals), but als...

The Importance of Creativity in Education

This paper submits, in its first part, some considerations on the creativity-brain-learning triad and defines the creative person, creative teacher and creative student. The North Axis principles, as a means to stimulate creativity, yield the content thereof. As follows, the author explains the stock-market-related simulation, as a didactic modality to initiate the students in the secrets of the investment in the stock exchange. The conclusions highlight the importance of practical activities...

Managing through Budgets for Increasing Firm's Performances in a Dynamic and Globalized Economy

In a more and more competitive world, with continuous changes and need for adjustment, each firm is seeking for better positioning and better results. In order to obtain them, various techniques are used. The paper presents an integrated approach referring to increasing the firm’s efficiency using strategic managerial tools and econometric forecasting, combined with the development of a management by budgets system for the companies, in order to help them achieve their desired results.

Human Resource Management in Micro and Small Enterprises

The main goals of this study are, on the one hand, to describe the existing situation regarding the human resource management in micro and small enterprises, and to highlight the manner in which this should be managed to bring a number of benefits to organisations from this sector, on the other hand,. To achieve this goal, previous research and publications from important authors in this domain were consulted. Furthermore, the case of a micro-enterprise from Brasov was studied - Delis Dana S....

Economic data processing

Boolean Variables in Economic Models Solved by Linear Programming

The article analyses the use of logical variables in economic models solved by linear programming. Focus is given to the presentation of the way logical constraints are obtained and of the definition rules based on predicate logic. Emphasis is also put on the possibility to use logical variables in constructing a linear objective function on intervals. Such functions are encountered when costs or unitary receipts are different on disjunct intervals of production volumes achieved or sold. Othe...

A Model for Comparative Analysis of the Similarity between Android and iOS Operating Systems

Due to recent expansion of mobile devices, in this article we try to do an analysis of two of the most used mobile OSS. This analysis is made on the method of calculating Jaccard's similarity coefficient. To complete the analysis, we developed a hierarchy of factors in evaluating OSS. Analysis has shown that the two OSS are similar in terms of functionality, but there are a number of factors that weighted make a difference.

Open-Source Enterprise Content Management using Workflows: An Implementation Case-Study for Higher Education Institutions

Organizations are continuously challenged by the management of increasing amounts and varieties of digital information types and formats. In the form of a case-study, this paper presents a small part of the implementation process of an open-source Enterprise Content Management software and a workflow for routing documents within a university. The first part of the paper makes and introduction to the concepts surrounding the Enterprise Content Management software, the second part of the paper ...

Tourism

The Assessment of Hotel Services in Poiana Brasov Resort

The choice of a holiday destination is determined by the features of the existing accommodation offer. The quality of hotel services provided influence the attracted customer segment, the satisfaction degree of consumption, the loyalty degree for the accommodation unit and destination, and also the economic-financial performance of the company. This article analyzes the opinions of tourists staying in Poiana Brasov resort regarding their consumption experience in one of the most representativ...

Hotel Services Quality Assessment Using 'Servqual' Method. Case Study: Athénée Palace Hotel

With more intense competition in the global market without quality and without special skills in its obtaining, assessment and continuous improvement, companies can not meet the increasing demands of consumers. Therefore, service companies must find those quality strategies that ultimately lead to achieving maximum consumer satisfaction. In order to assess the satisfaction and therefore, in order to improve service quality SERVQUAL method may be used. This paper illustrates the application of...

Aspects Concerning the Tourism Security at Brasov Municiplaity Level

When we speak about "safety and security in tourism" a lot of aspects should be taken into considerations. To define and to apply this concept at the regional level involves to know not only the situation in the region, but also the attitudes and the perception of the residents and tourists on safety and security. This article presents some of the conclusions of a complex study, a part of the Safer Tourist Cities Project, launched by the European Forum for Urban Security in January 201, with ...

A Conceptual Framework of Consumers' Pro-environmental Attitudes and Behaviours in the Tourism Context

The paper carries out an analysis of the literature that takes into account consumers’ pro-environmental attitudes and behaviours, with emphasis on the particular situation of the consumption of tourist services. The study of the bibliographic materials reveals the existence of significant differences between the consumers’ pro-environmental attitudes and behaviours at home and on vacation, as well as the increase in their preference for "green" hotels. Among the methods of studying the inter...

Finance and accountancy

Financial Return in the Field of Constructions: What Accounting Issues Should an Investor Know?

The present paper focuses on the accounting, taxation and analysis of the financial statements of companies within the construction field. The first part of the paper contains some guidelines regarding construction contracts and their accounting methods with respect to the international standards and issues on construction taxation introduced starting with 2014. The second part of the paper focuses on an analysis of the financial return of five large and medium-sized construction companies op...

Features and Advantages of Using Tax Havens

The appearance of tax havens is tied to illicit money laundering process, evolving later under various illegal forms and currently they operate under the protective umbrella of beneficial jurisdictions belonging to some political protected States worldwide. For them to be capable of functioning, special conditions to attract investors have been created. The purpose of this study is to highlight the main features of the tax havens, their operating mechanism and peculiarities of their tax laws,...

Economic, Legal and Technological Facets of the European Union's Regional Policies in a Networked World

The immediate and future realities of a globalised and networked knowledge society based on information gathering and sharing impose a broader and more complex analysis of the economic, juridical and technological aspects related to a future proof and efficient development of regional policies in the European Union. In this context, the article identifies and presents new requirements and constraints for the design of EU regional policies from a multidisciplinary perspective. Thus, the proble...

The Importance of the Discriminant Analysis for the Evolution of the Equity Prices

This paper aims to show the correlation between the results obtained using the discriminant analysis and the evolution of stock prices of listed Romanian companies. For this purpose, we have carried out the research on a sample of 32 issuers from categories I and II of the Bucharest Stock Exchange, pertaining to nine economic sectors, for the period 2010- 2012. Our study is based on the Anghel prediction model of bankruptcy, using the stock prices of the 32 listed companies from the first and...


ver las páginas en versión mobile | web

ver las páginas en versión mobile | web

© Copyright 2017, vLex. All Rights Reserved.

Contents in vLex Romania

Explore vLex

For Professionals

For Partners