Strategies: The Journal of Legal Marketing

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COPYRIGHT GALE, Cengage Learning. All rights reserved.

COPYRIGHT GALE, Cengage Learning. All rights reserved

from April 2007
Last Number: July 2017

Legal Marketing Association
ISSN 1099-0127

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Year 2017

  • Nbr. 2017, July 2017

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Nbr. 2017, July 2017

AI: the 'next big thing,' challenges and opportunities.

BY THE NUMBERS - Brief article

Shattering the standard.

Cover story

To lead, give feedback.


Turning big data into big answers.


Two-way street: to gain the media coverage your firm desires, consider what you can do for reporters--not just the other way around.

Cover story

Evolution of excellence: a look back at the progress of marketing communications.

Leadership when it counts: learning from industries with terminal consequences.

Cover story

A positive partnership: lawyers cognitive & machines.

Engaged employees--a key to the profitable and innovative firms of the future.

Honoring excellence in legal marketing.

2017 Your Honor Awards

PR that drives BD: PR professionals are partnering with their business development counterparts to increase visibility, strengthen brands and elevate relationships.

Public relations and business development

Driving client growth: using big data and predictive analytics.

Observations from the field: what law firms want from CMOs.

Chief marketing officers

Why your lawyers need media training.

Giving clients what they want.


Six tips on how to become a great boss.


Award-winning efforts: amplify the accolades.


Ensuring technology delivers insights.


How AI can change the marketing landscape.

CHECKLIST - Brief article

New perspectives.

RESOURCES - Website overview

Hall of fame.

RESOURCES - Brief article

On the beat.

Q&A - Gina Passarella - Interview

Strategic outlook.

RESOURCES - Website overview

The intelligence on artificial intelligence.

RESOURCES - Website overview

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