Mondex International Launches New Smart Card Loyalty Solution - Interactive Loyalty.

LONDON--(BUSINESS WIRE)--October 28, 1998--

New product addresses dissatisfaction with existing loyalty

programs

Mondex International announced today the launch of Interactive LoyaltyTM the next generation of customer loyalty systems utilizing smart card technology. This move will bring major advances in the way retailers and card issuers use loyalty programs, saving them millions of pounds by eliminating the need to mail statements to their customers.

Interactive LoyaltyTM has been developed in response to a growing body of research, including independent research by Abram Hawkes (1998), revealing increasing concerns within the marketing industry that, despite multi-million dollars of investment in loyalty each year, existing programs are failing to evolve sufficiently to satisfy the demands of both retailers and consumers.

Many existing card loyalty programs ...

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