Ford to Pay Workers, Retirees Who Entice Family to Buy Cars

Augusta Chronicle, The (June 18, 2005)


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Summary:

DEARBORN, Mich. - In its latest gambit to boost slumping sales, Ford Motor Co. said it is offering employees and retirees up to $1,000 in cash to entice friends, relatives and neighbors to buy vehicles with employee discounts.

The No. 2 U.S. automaker is allowing each of its 300,000 employees and retirees to give the special discounts to up to eight people this year.

Extract:

Ford to Pay Workers, Retirees Who Entice Family to Buy Cars

"If every employee and retiree helps sell just one mo...



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