R&B Live was back at it last week with Ray J as the headliner. Can't front on the dude. Since he left the major labels alone, he's come into his own. His last CD, the 2005-released "Raydiation," moved 400,000 copies. His follow-up project entitled "All I Feel" looks like it has the legs to go even further. The new single "Sexy Can I" is a banger and, according to the reps at Koch records, the fastest growing record in the company's history. With over a million hits of the video on the popular site YouTube, moves are being made outside of the box to take full advantage of the song's popularity. The "Sexy Can I" video is the first music video to feature GET Interactive's AdVenture advertising technology. TMs technology closes the loop between advertising and product placement, giving video viewers the chance to interact with the products and brands found in their favorite videos. The future of advertising is opt-in," said Rick Harrison, CEO of GET. "When consumers choose to seek out information in an interactive environment, it opens the door to a one-to-one engagement that is a compelling value for brands. GET delivers the ultimate in consumer targeting by bringing interested, engaged consumers to a brand's doorstep."

The venture is off to a good start, as Live Nation is currently reaping huge benefits as promoters of the Mary J Blige/Jay Z "Heart of the City" tour, which has sold out seven of the first eight dates on its North American trek, grossing more than $9.1 million thus far and averaging more than 12,000 music fans per night. TMs technology closes the loop between advertising and product placement, giving video viewers the chance to interact with the products and brands found in their favorite videos.

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