The messages a company sends out can be around forever. Just log on Google and type in a name. You'll see stuff that was written five or 10 years ago. The Internet has added a sense of eternity to everything we say or do or is said about us.

The speaker is Jack Gilden, founder and president of Gilden Integrated, an advertising and public relations firm located in the Hampden section of Baltimore. He has seen the damage erroneous or malicious information about a company can do for their image and ultimately their future business.