In a recent Saturday morning, The Wedding Salon of Manhasset, a 10,000-square-foot shop adorned with crystal chandeliers and silk flowers, was bustling with happy customers. Brides-to-be stood on pedestals as they sampled dresses for their wedding day while their mothers, fathers and best friends gathered around.

Not all the shoppers would purchase a dress that day - even after a salesperson spent hours helping them try on gowns. But that's expected in the wedding business.