Abc Weighing Its Options On Monday Night Football
Charleston Daily Mail (August 23, 2004)
Author: Meg James
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Is Walt Disney Co. running out the clock on "Monday Night Football" on ABC?
The 34-year-old sports classic is ABC's most popular and longest- running prime-time program - a tradition that began in 1970 when ABC's legendary sports producer Roone Arledge put Howard Cosell, Don Meredith and Keith Jackson in the broadcast booth.Abc Weighing Its Options On Monday Night Football
In recent years, though, the struggling Disney-owned network has been losing about $150 million annually on "Monday Night Football." ABC pays the National Football League $550 million a year for the rights to air the Monday matchups, but advertising revenue doesn't come close to covering the costs.
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