The future of television in a multi-channel world: with new technology allowing 500 channels to be brought into the home, can the networks survive?

USA Today Magazine - Vol. 122 Nbr. 2582, November 1993

Stringer, Howard
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Summary:

Telecommunications technology will provide television viewers with more TV program choices. This will involve not only content, but also scheduling, information services and interactive media. The question remains over how much viewers can watch in a given day or week.

Headnotes:

Extract:

The future of television in a multi-channel world: with new technology allowing 500 channels to be brought into the home, can the networks survive?

CABLE OPERATORS and their high priests of hardware promise the viewer's moving finger a positive plethora of programming, an Aladdin's cave of interactive pleasure, but consider the following. Psychologist George A. Miller conducted a series of experiments in the 1950s. In them, he demonstrated that, when individuals are confronted with a large number of options, they tend to reduce those options to the number they can deal with effectively. He found that number ...



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