Amendments To The Advertising Law

The Law of the Republic of Kazakhstan "On Advertising" dated 19 December 2003 was amended as follows:

More precise definitions are given to the main concepts, such as "advertising structures," "outdoor (visual) advertising," "sign," "signage," etc., and a new "social advertising" concept has been introduced. Due to the introduction of the new "social advertising" concept, the Law was amended with provisions on the requirements for social advertising. In particular, social advertising may not contain any reference to certain brands (models, items) of goods, trademarks, service marks or other means of individualization, individuals or legal entities, except as specifically provided for by the Advertising Law. The law also sets limits on references to sponsors in social advertising disseminated by various methods (radio- or TV programs, cinema- or video facilities and other means). Concerning outdoor (visual) advertising, previously established types of placement, such as posters, banners, stands, lighting displays, billboards, stelas and playbills are extended to include flags and signage. The provisions of the Advertising Law regarding objects that do not fall under the objects of outdoor (visual) advertising have been defined more...