Clear Objectives Enhance Success of Marketing Plans.

Los Angeles Business Journal (August 06, 2001)


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Clear Objectives Enhance Success of Marketing Plans.

THE term "integrated marketing" is THE term about a great deal these days, but what does it really mean, and why are so many people using it? Even more to the point, should you develop an integrated marketing program for your business?

Webster's defines integration as "the combining or coordina...



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