Communication in a world-class world.
Communication World - Vol. 9 Nbr. 2, February 1992
Shaffer, Jim
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Section 3: Communication in Transition - From Art to Science
Well-managed business communication is the key to achieving superior performance necessary for organizations to become world-class. World-class organizations are characterized by clear shared vision, external focus, effective leadership, competence, adaptability, appropriate measurement tools, systems alignment, and employee involvement. Planners and implementers of corporate communication strategies need to understand these qualities to be able to manage communication around them, and contribute to the competitiveness of the company.
Business
Business, general
Human resources and labor relations
Business enterprises
Management
Business communication
Organizational communication
Standards
International aspects
Communication in a world-class world.
They realize that communication creates a value system which, in turn, drives individual behavior day after day. Individual behavior is what creates products that work or don't work. Individual behavior answers the phone promptly or lets it ring off the hook. Individual behavior creates an image of the organization in the eyes of customers. And, it's that image that drives customer buying patterns.
A common flaw in efforts to achieve world-class status is the pursuit of change based largely on media activities and...Try vLex for FREE for 3 days
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