General Mills Finds Out That Yellow Is Not “Magically Delicious”: Brands Fighting To Protect Their True Colors

Published date16 September 2017
Law FirmKnobbe Martens
AuthorJonathan Hyman,Nicole Townes
Subject MatterTrademarks,Trademark Trial and Appeal Board,Color Marks,General Mills,Exclusive Use,Trademark Registration,Corporate Branding,Acquired Distinctiveness

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