Getting It in Writing
Printing News (March 03, 2008)
Author: Finora, Joseph
Vol: 160, Issue: 9
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So what's going to help make the right impression for your firm? For starters, consider producing a "capabilities brochure." A basic capabilities brochure will summarize your firm's main offerings. Such a piece is actually a promise, and should be well written, and smartly presented. Don't be afraid to use a professional graphic design and copy team to make sure your brochure is just right. Once it's printed, you'll be using it for a long time.
Getting It in Writing
Nothing sets the wrong impression like a poor presentation. And as everyone in the sales business knows, there's never a second chance to make a first impression. A poorly written or badly designed communications piece, whether it be a letter, brochure, or even an e-mail, sends a bad image that is almost always impossible to correct.
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