Homeless Sign Up
Boston Herald (October 08, 2005)
Author: Jesse Noyes
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A local ad agency gave homeless folks a sign around Fenway Park yesterday, right before the big game.
ARM Advertising, a small Hub ad shop located, handed out placards with slogans like: "Give $$$ Because I'm Money" and "I Uplift Your Day. It's My Job." The signs, which are part of the agency's "Invest in smiles campaign," are meant to help homeless people grab the attention of passers-by.Homeless Sign Up
"The actual copy is meant to be uplifting," s...
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