In Italy The Luxury Real Estate Speaks Chinese

Recently in Beijing the twelfth edition of luxury property showcase was held. The Real Estate of luxury fair promoted by the Ferretti group and Bank of East Asia has given space to 120 exhibitors from 35 countries and above all has welcomed more than 6000 visitors. Also Italy was well represented, which can boast an immense patrimony and unique in its kind. The occasion was an opportune time to bring to the attention of the Asian investors a privileged look on what you can offer the real estate market of Italian luxury.

Abandoned the rigor which were accustomed, the Chinese have been found to be a clientele of type high spending, concerned at the extra luxury of quality. The lowering of taxes of luxury goods purchased in China has helped to change the perception of wellbeing. In fact the desire to take care of themselves and looking at the west not as an antagonist but as a model is no longer demonized. A new middle class is emerging a new class of rich are willing to put on the plate and large capital to show off their wealth. The latter, in particular, in their homeland call them "feudal", literally "rich of second generation", they are children of public officials and business men, and if in their country they are considered loose cannon elsewhere they simply demonstrate wealthy and well prepared investors.

From the entire east comes an increasingly urgent demand that calls to mobilize operators in the Italian real estate sector and all professionals who support them. A breath of internationalization is necessary because, if 'abroad Italian lifestyle is liked and it is looked upon with interest, from Italy you must guarantee who owns large capital to invest with professionalism, competence and flexibility. It is undeniable that, while enjoying good health, the market of Italian luxury real estate boasts a higher bid to demand.

The prospects of the luxury segment in Italy today we can speak of a market that has not been affected by the crisis, despite having crossed almost eight years of contraction of the residential market. The third annual report Global Powers of Luxury Goods diffused by Deloitte promotes Italy is the leader in the world for the number of companies that operate in the world of fashion and luxury.

If we talk about luxury real estate we cannot confine ourselves to appoint a sterile buying and selling of real estate. What Italy offers purchasers is not merely bound to economic value but also to the...

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