Innovation Learning at Bp
Research Technology Management - Vol. 50 Nbr. 3, May 2007
Brown, Chris
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As with other industries, BP's oil and gas production business segment strives to sustain and improve its competitiveness through innovation, both to improve its existing operations and to create new opportunities. As part of this, the Engineering and Production Technology group introduced an innovation process in 2000 that is ongoing into 2007. Here are six innovation lessons: 1. Ongoing commitment by senior management within a clear business strategy is essential to sustain an innovation process. 2. Recognize and exercise the inherent innovation capability to strengthen the "innovation muscle" and let an innovation culture emerge. 3. Innovation does not mean abandoning effective management, but must be actively supported as a priority activity. 4. Successful innovation requires intimate knowledge of customer and user needs. 5. Innovation often occurs under the stimulation of a cooperative endeavor or of a clear need rather than a lone individual's unbidden insight. 6. Innovation is easily blocked and needs active support.
Innovation Learning at Bp
Recent concerns about energy resource sustainability and security of supply have raised awareness that oil and gas production faces significant challenges that can only be met through highly innovative technology. Crude oil and gas customers demand sustained low-cost supply. This drives the international oil companies (IOCs) continually to reinvent their businesses in order to sustain them in response to competitive pressures on access to resources, operating cost and capital efficiency.
BP is one of the largest IOCs and has been in the vanguard of the industry's transformation from relatively simple geological structures on-shore, to continental shelf off-shore development, to arctic and deep water developments, involving highly complex geological systems and new, massively complex, computer controlled, mechanical structures and equipment. The technology underpinning this transformation includes innovation in drilling, seismic acquisition and interpretation, numerical simulation of reservoir performance, engineering materials for extreme temperatures and pressures, deep water robotic vehicles, and many others. Together, these advances ...Try vLex for FREE for 3 days
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