A kiss before buying.
The Advocate. The National Gay & Lesbian Newsmagazine - Nbr. 1999, September 1999
WILKE, MICHAEL
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Gay themes in television advertising
Advertising campaigns are starting to use gay themes in the late 1990s to capture new audiences. While gays are often shown in television programs and movies, they have remained large hidden from advertising, despite a seminal commercial for the furniture store Ikea in 1994. Gay themes are sometimes used by advertisers to make their product seem hip.
Television advertising
Homosexuality
Media coverage
Usage
Demographic aspects
Home & Living News
News, opinion and commentary
A kiss before buying.
More and more ads are using gay themes to capture audience attention and clinch sales
Two gay men shopping for a dining room table together may not seem like such a surprise these days, but in 1994 it had never before appeared on TV. Swedish retailer Ikea portrayed the first gay couple in a TV commercial, and though it aired briefly in just a few American cities, it bec...Try vLex for FREE for 3 days
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