How To Know Your Competitor Strategically Better

New products and services being launched. New concepts. New advertising. New creations/innovations. Paradigm shift. More aggressive or defensive positioning in the market.

The "creation and launch" of new products and services almost always results in high expectations both for consumers and the market, bringing with it new market opportunities, new trends and primarily new protection in the field of intellectual property (trademarks, industrial designs, patents, copyright, etc.) with the aim of preserving these new maneuvers in the market for as long as possible and preventing "rivals" from benefitting from any success achieved.

And when this two-sided "creation/launch" achieves great success with the consumers in a particular company, some of its rivals will ask themselves "Why didn't we think of this before?", "Why didn't we anticipate this in some way and avoid a surprise?", "How will this protection affect us in the market?", "How can we be on guard so that this doesn't happen again and avoid loss in market share?", etc..

It is obvious that a lot of companies are only concerned about protecting their intangible assets and keeping them safe from third parties. These companies heed the following guideline "I have a way of protecting myself". It is a guideline that in reality all companies must follow in order to protect their own assets that derive from creations/innovations in the market in which they operate.

However, from what is currently observed in the market itself, everything indicates that the phrase "I have a way of protecting myself". sounds like a duty for all businesses and it is too little to realize the ambitions in view of what is required in today's competitive market.

Many of you must have already seen various articles on famous sporting trainers which say that each game becomes a duty to know and study the techniques/strategies of your opponent beforehand so that one can beat him. Just as he knows you ("his rival"), you also have the duty of knowing him.

It's like a game of chess. A player must know how to attack and defend at the same time with precision and cunning.

And it is clear with each passing day that the market becomes more aggressive, seeks more objective and practical answers, as well as satisfactory results and in a short space of time. In summary, there is no time for amateurism, much less for following a fruitless route with no results.

Intellectual Property provides several legal possibilities and...

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