Kodak Exec. Says: Branding Strategies Must Unify Communication Channels.

Business Wire (January 15, 2002)


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Kodak Exec. Says: Branding Strategies Must Unify Communication Channels.

Business Editors

NEW YORK--(BUSINESS WIRE)--Jan. 15, 2002

By focusing on the total customer experience, which consists of ongoing brand identity, persuasive new...



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