Reading William Kristol's column in The New York Times, I discover that Sarah Palin and I have something in common. Kristol, who was once Dan Quayle's chief of staff and therefore, shall we say, has a Mister Rogers approach to certain politicians, got Palin on the phone and reported Monday that she does not "have a very high opinion of the mainstream media." This is where we are in agreement. On account of Palin, neither do I.

In effect, columnists, bloggers, talk-show hosts and digital lamplighters everywhere have adopted the ethic of the political consultant: what works, works. It did not matter what Palin said. It only mattered how she said it -- all those doggones, references to her working-class status (net worth in excess of $2 million), promiscuous use of the word "maverick," repeated mentions of "greed and corruption on Wall Street" (Who? Be specific. Give examples. Didn't anyone here go to school?) and, of course, that manic good cheer. Palin knows that the standard is not right or wrong, truth or lie, but the graph that ran under both debaters on CNN, measuring approval, disapproval or, maybe, the blood sugar levels of certain people in their focus group. Things have changed. Might used to make right. Now a wink does.