Measurement Gets Strategic

T + D - Vol. 59 Nbr. 5, May 2005

Bernthal, Paul
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Summary:

Today, the training profession has made significant advances in redefining the role of the WLP professional, most notably with ASTD's 2004 competency study, "Mapping the Future: Shaping New Workplace Learning and Performance Competencies." It is becoming more strategic and defining clear value propositions for organizational success. The roles of learning strategist and business partner are supplementing the important roles of professional specialist and project manager. The effects of those changes are felt everywhere, including the area of measurement and evaluation. ASTD's new model requires professionals in most areas of expertise to conduct needs analyses, monitor progress, evaluate outcomes, and provide feedback for change. It all comes down to the scorecard needing to speak to the organization. You can't just take an example from another organization and make it work. Your scorecard needs to be reflective of the business culture and serve as a living document that changes over time as your business changes.

Headnotes:

Extract:

Measurement Gets Strategic

FOR MANY YEARS, measurement and evaluation have been treated as afterthoughts in the workplace learning and performance community. We measured basic needs, but most of the subsequent activity focused on ensuring a good implementation. If the subject of evaluation came up, we discussed it as a method for selling the program, ensuring future funding, or trying to make a link to the business. We knew we influenced the bottom line, but, because we often didn't control strategy, attempting to document results was a daunting and sometimes risky task.

Today, the profession has made significant advances in redefining the role of the WLP professional, most notably with ASTD's 2004 competency study, "Mapping the Future: Shaping New Workplace Learning and Performance Competencies." We are becoming more strategic...



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