Online Frontiersman
Smart Business Philadelphia - Vol. 1 Nbr. 7, March 2005
Marano, Ray
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After e-mailing your house list, we find that search advertising is the best because it's very targeted. So not only are you getting someone, but you getting them at the exact time they're searching for 'hammer' or 'home improvements' or some other relevant word. So you know they're in the tight mindset.
Online Frontiersman
At a time when every Internet play looked like a winner, Brad Aronson had plenty of offers from potential investors eager to get a piece of i-FRONTIER, the online advertising agency he launched from his bedroom in 1996. He passed on all of them.
"Most of them were interested in investing in us, opening offices all over the country and then having an IPO," says Aronson.Aronson, on the other hand, wanted to control his own destiny and that of his firm, something he figured would evapor...Try vLex for FREE for 3 days
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