Picking a printer: the local print shop or a commercial printer?

Indiana Business Magazine - Vol. 47 Nbr. 8, August 2003

Held, Shari
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Summary:

Printing & Graphics

Headnotes:

Business
Printing industry
Commercial printing
Business, regional
Marketing
Company marketing practices
Services

Extract:

Picking a printer: the local print shop or a commercial printer?

Technological advances and a very competitive marketplace have blurred the lines among printers today. Everyone from quick-print shops to the largest commercial printers offer a wide, and often similar, array of s...

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Picking a printer: the local print shop or a commercial printer?

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