Medical Marketing and Media (June 01, 2007)
Author: Fry, Amy
Vol: 42, Issue: 6
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Employees are holding their employers to a higher standard when it comes to communication. Employees want user-friendly tools to do their jobs and accurate information to manage their personal and professional lives. Faced with this new, more demanding "employee-consumer," internal communication has a significant opportunity to leverage emerging technologies and develop new strategies for engaging employees. Internal communication professionals are now in a position to influence their leaders on the value of emerging technologies in building trust and engagement with employees.
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