On the Quest for World-Class Internal Communication
Strategic Communication Management - Vol. 13 Nbr. 4, June 2009
Alexander, Jo
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Recent research headed by HSBC, and supported by brand and communications consultancy UffindellWest, aimed to discover how internal communication works in a variety of global organizations. It revealed that many forward-thinking internal communication approaches are being implemented and here the authors discuss what the industry can learn from these results.
On the Quest for World-Class Internal Communication
Recent research headed by HSBC, and supported by brand and communications consultancy UffindellWest, aimed to discover how internal communication works in a variety of global organizations. It revealed that many forward-thinking internal communication approaches are being implemented and here the authors discuss what the industry can learn from these results.
In late 2008, HSBC instigated a study to explore global best practice in internal communication. Drawing on an analysis of employee engagement data and a range of published sources, the study also used first hand observations from across HSBC and a range of companies in Europe, Asia Pacific, North America and Latin America.What's the purpose of the internal communication discipline?This was our first ...Try vLex for FREE for 3 days
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