Regulation (EU) 2018/302 On Geo-Blocking Now Applicable

"Geo-blocking" designates the problem of customers not being able to buy goods and services from traders located in a different European Union ("EU") Member State for reasons related to their nationality, place of residence or place of establishment so that they are discriminated against when they try to access the best offers, prices or sales conditions compared to nationals or residents of the trader's Member State1.

Regulation (EU) 2018/302 of 28 February 2018 ("Regulation") bans geo-blocking and certain other forms of discrimination. It entered into force on 22 March 2018 and became applicable across the EU on 3 December 2018. Audiovisual services (e.g. the broadcasting of sports events) are, however, excluded from its scope.

It applies to both business-to-consumer (B2C) and business-to-business (B2B) transactions, to the extent that the latter take place on the basis of general conditions of access (hence are not individually negotiated) and for the purpose of end use.

The Regulation prohibits the blocking of a customer's access to websites, as well as the re-routing to another website without his prior consent, for reasons related to his nationality, place of residence or establishment (Article 3). This prohibition also applies to non-audiovisual electronically supplied services, such as e-books, online music, software and videogames. However, such services are not subject to Article 4 of the Regulation, which prohibits traders from applying different general conditions of access for reasons related to a customer's nationality, residence or establishment. The latter prohibition notably covers three specific situations: when the customer seeks to buy goods without physical delivery, when he receives electronically supplied services (e.g. cloud services) from the trader, and when he receives services other than electronically supplied services in a physical location in the Member State of the trader. It therefore remains possible for a trader from another Member State not to physically deliver goods to a customer in...