An Industry Resource: Thee Direct Selling Association Membership List.

Want to join the direct sales boom? Here's a place to start your research.

Everybody loves a winner. We hear about them all the time--people rising from modest lifestyles to millionaire status in record time. But amid media reports of lottery winners and suddenly rich CEOs of Internet companies gone public, there are intriguing stories of people who have achieved wealth, career, and personal satisfaction through direct sales.

If you're already in direct sales in the year 2000, you're onto something big: The Direct Selling Association (DSA), the Washington, D.C.-based trade organization that promotes, protects, and polices the industry, reports that 55 percent of Americans have purchased goods or services through direct sales--a number that tops television and online computer services combined.

If you're not involved in direct sales, consider this: Direct sales in the United States have doubled during the past 10 years to more than $23 billion in revenues last year. Add to the formula the independence, flexibility, and sky's-the-limit earning potential that can be part of a career in direct sales, and the prospect is attracting Americans who want more time and money.

However, finding the right opportunity can be difficult, especially since there are new direct sales companies launched every year and some existing ones tha...

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