Targeted, event-based intelligence catches customers at an opportune time. Yet until very recently, the ability to combine events with indepth historical, product and customer profile data was more of a dream than reality. In the past few months, however, data warehousing advances have been unveiled that allow companies to achieve the dream by enabling all of those processes on the same technology platform with a single, up-to-date copy of the data. Leading companies in a variety of industries are already taking advantage of this sophisticated new level of business intelligence, providing them with an unusual competitive advantage.

Technological change
Information retrieval
Data warehouses