Schering-Plough Consolidates Agencies
Medical Marketing and Media (February 01, 2005)
Author: Arnold, Matthew
Vol: 40, Issue: 2
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http://vlex.com/vid/schering-plough-consolidates-agencies-62259266
Id. vLex: VLEX-62259266
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Schering-Plough in January consolidated marketing and communications for its prescription drugs into Publicis Groupe and Omnicom Group following a seven-month review. The company also heard capabilities presentations from WPP Group and Havas for the account.
Schering-Plough Consolidates Agencies
SCHERING-PLOUGH in January consolidated marketing and communications for its prescription drugs i...
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