Second Life Raises Novel IP Issues

United States Law Articles in English (2008)

Mr Benjamin Mulcahy - Sheppard Mullin Richter & Hampton

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Second Life Raises Novel IP Issues

Among them is whether use of a trademark exclusively in a virtual world can be 'use in commerce.'

the adult entertainment industry is responsible for bringing many of the seminal cases that have shaped intellectual property law on the Internet, from Playboy Enterprises Inc. giving rise to the "initial interest confusion" test for trademark infringement, to Perfect 10 shaping the contours of search engine liability. And now a company named Eros LLC is seeking to join their ranks.

Eros claims to be one of the most successful merchants doing business within the virtual world platform known as Second Life. Second Life is perhaps ...



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