Selling and exhibiting across the globe.

Adapting sales strategies

Today, as we stand on the threshold of a new millennium, the economy of the global marketplace influences every company conducting business, whether locally, nationally or internationally. For this reason, it's imperative that we understand what it really means to be global and how it affects us - not only as companies, but as individuals. All of which leads me to ask: "What is 'doing business the international way,' and why should we be concerned with it?"

It is no longer enough for companies to have solely local, regional or even national identities - today a company must be "glocal[TM]." This simply means a company must think global but act local.

While it sounds simple enough, putting this theory into practice isn't that easy. Why? Because most U.S. companies don't know how to turn the theory of glocal into a reality. More importantly, most haven't a clue as to how to get started in the global marketplace. And the reverse is equally true for foreign companies conducting business in the United States....

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