Power selling for franchise systems: national account programs.

Franchising World - Vol. 35 Nbr. 2, February 2003

Feirman, Steven
Permanent Link: http://vlex.com/vid/selling-franchise-account-programs-54564687
Id. vLex: VLEX-54564687

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Summary:

Spotlight: Piper Rudnick LLP: Advertisement

Headnotes:

Business
Economics
Contracts
Franchises
Contract agreement
Advertising, marketing and public relations

Extract:

Power selling for franchise systems: national account programs.

Buyers of products and services with multiple locations frequently have a strong preference to purchase under a single contract. This enables the buyer to utilize its purchasing resources efficiently--it is a...



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