Sierra's theory of communicativity: calculating the value of organizational communication through cost effort and perception.

I couldn't help but wonder if my tie was on straight. For that matter, I was hoping my new suit made a good impression.

Somehow, I had gained an audience with an up-and-coming CEO and his human resources manager. I was there with a group of consultants who were telling the duo about the services they were receiving as a client. My role was to get them to buy additional internal communication services.

I was on top of my game. Goals. Strategy. Audiences. Media. Measurement. I addressed it all.

I w...

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