Nonprofit styles aren't out of fashion: ties, bracelets still bringing in cash with updated looks.

The Non-profit Times (June 15, 2008)


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Extract:

Nonprofit styles aren't out of fashion: ties, bracelets still bringing in cash with updated looks.

Livestrong bracelets will go down as a fundraising phenomenon, generating millions of dollars for the Lance Armstrong Foundation (LAF), but also for nonprofits around the nation.

[ILLUSTRATION OMITTED]

Four years ago last month, the bright yellow silicone bracelets debuted with a goal of selling 5 million units. By summer's end, LAF surpassed the goal and bracelets could be found around the wrists of millions of people. Assorted nonprofits capitalized on their popularity, selling differen...



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