The Non-profit Times (June 15, 2008)
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Nonprofit styles aren't out of fashion: ties, bracelets still bringing in cash with updated looks.
Livestrong bracelets will go down as a fundraising phenomenon, generating millions of dollars for the Lance Armstrong Foundation (LAF), but also for nonprofits around the nation.
[ILLUSTRATION OMITTED] Four years ago last month, the bright yellow silicone bracelets debuted with a goal of selling 5 million units. By summer's end, LAF surpassed the goal and bracelets could be found around the wrists of millions of people. Assorted nonprofits capitalized on their popularity, selling differen...Try vLex for FREE for 3 days
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