The End Of Plagiarism: Study 'The Future of Intellectual Property'
A company's market assessment relies to 87% on intangible assets such as Intellectual Property and industrial property rights. The relevant authorities across the world, such as patent and trademark offices, are struggling to keep pace with the continued and increased volume of industrial property right requests. The companies in turn have to adjust to ever shorter cycles of innovation and thus have to file new patents and trademarks at greater speed and greater volume. In future, companies will increasingly generate, use and ultimately protect their Intellectual Property in-house. Technologies, such as artificial intelligence or blockchain complement increasingly the established protection methods of authorities and businesses. In future, innovation will be driven increasingly in cooperation with the client. The basis for this is communication - and data is the substance for new Intellectual Property. The result - it spells the death knell for plagiarism. The joint study The Future of Intellectual Property by both the Dennemeyer Group and the trend research institute 2b AHEAD offers 28 strategic recommendations for companies that want to exploit the potential of their intellectual property to maximum advantage.
"Digitalization will also change the management of Intellectual Property in the next few years. There are options for companies using technologies, such as blockchain or artificial intelligence," explains Dr. Sevim Süzeroglu-Melchiors, Global Head of Consulting at Dennemeyer Consulting. "They can be supported in ever increasing tasks by intelligent technologies so that they are not overburdened by the demands of the growing number of property rights, such as patents, trademarks, designs or utility models."
This is one of the results highlighted in the newly published trend study The Future of Intellectual Property (which can be ordered free of charge here) by both the Dennemeyer Group, the world's largest full-service provider for the IP industry, and the trend research institute 2b AHEAD ThinkTank in Leipzig. The study shows for the first time how companies will generate, manage, protect and use intellectual property in future through the use of technology. However, the study also shows how the existing protective rights system will be under increasing pressure. It offers 28 precise strategic recommendations about how IP managers, patent attorneys and those tasked with innovation across all industries are able to actively shape...
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