Turning around a struggling franchise company.
Franchising World - Vol. 39 Nbr. 1, January 2007
Monson, Catherine
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FW FOCUS: MANAGEMENT & OPERATIONS
Business
Management
Business planning
Economics
Franchises
Company business management
Advertising, marketing and public relations
Business performance management
Methods
Analysis
Turning around a struggling franchise company.
What would an individual do if presented with an opportunity to be the president a struggling franchise company? He believes the concept has potential, that the franchise system has been mismanaged and that this has led to the decline or current troubled state of the company. Most business professionals know that they have many things they need to accomplish to successfully turn this company around. Where does a leader start and what does he focus on?
Listen to Franchisees Without the existing franchisees, there is no company. That is the place to start. The executive must listen and learn; much like playing p...Try vLex for FREE for 3 days
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