Understanding CRM: yes, customer relationship marketing.
The Non-profit Times (May 15, 2002)
Donors - Customer relationship management
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Understanding CRM: yes, customer relationship marketing.
The Good News Jail and Prison Ministry in Richmond, Va., wanted to target donors more effectively. The Planned Parenthood Federation of America in New York City wanted to attract more donors, members and activists.
Both groups turned to "customer-relationship-management" software, known as CRM, that collects data on past, current and prospective customers, tracks their activity and aims to h...Try vLex for FREE for 3 days
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