Unilever Unveils Relaunch of AXE Bodysprays.

Business Wire (April 18, 2007)


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Headnotes:

Extract:

Unilever Unveils Relaunch of AXE Bodysprays.

AXE, the trailblazing leader in the male anti-perspirant/deodorant category in the U.S., introduces a brand spanking new and improved line of bodysprays, now with added "Bom Chicka Wah Wah"

CHICAGO -- AXE, the pioneering male grooming brand that revolutionized the industry with the introd...



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