The challenge any videographer faces when crossing the line into the "productivity products" business is facing a whole different set of competition. No longer are you competing against other videographers in your local market to build a clientele, you're facing off against a more traditional vendor pool.

PixelPops and other independent studios have led the way in developing products for the videography community. Their success suggests a viable alternative revenue stream for other videographers, making "productivity tools" a logical next step for innovative studios. PixelPops has developed tools that can be used to create effective Web sites, DVD menus, and innovative, brand-defining images for video productions and studios. The challenge any videographer faces when crossing the line into the "productivity products" business is facing a whole different set of competition. Despite the fact that they knew how helpful their tools were for their own company, it was not until something drastic happened that any of these videographers thought to market their products to others. The beauty of these productivity products is that they are made by videographers for videographers, which for the most part determines who buys the products, although their market is not always defined so close to home.

Innovations
Specialty products