Is your direct mail inviting 'no reply?'.
ABA Bank Marketing - Vol. 39 Nbr. 9, November 2007
Turner, Jim
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Direct Mail Essentials
Business
Direct marketing
Banking, finance and accounting industries
Advertising, marketing and public relations
Methods
Is your direct mail inviting 'no reply?'.
Direct marketing, like any sales cycle, has a beginning--the offer--and an ending--the reply. If you do not include all the key elements of the cycle, you risk breaking...
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