Amendments To The Advertising Regime In Argentina

Published date20 November 2025
Law FirmGlobal Advertising Lawyers Alliance (GALA)
AuthorFranco Raffinetti (Bruchou, Fernandez Madero & Lombardi)

On November 3, 2025, Resolution No. 446/2025 (hereinafter, the "Resolution") was published in the Official Gazette of the Argentine Republic, issued by the Secretariat of Industry and Commerce of the Ministry of Economy. The Resolution establishes a new regulatory framework for the offering of goods and services in Argentina and aims to "make advertising messages clearer," noting that "lack of clarity and excessive information in advertising may lead to poorly informed or even misleading purchasing...

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