Apple not Appy with what is in store for App Store: trade mark registration

Apple Inc v The Registrar of Trade Marks [2014] FCA 1304 KEY ISSUE

Trade marks which lack distinctiveness and have not acquired distinctiveness through use

FACTS

A launched its App Store in Australia on 11 July 2008.

One week later, it applied to register APP STORE as a trade mark for retail store services featuring computer software in class 35 and in classes 38 and 42, TM App No 1252301. Note: A has an existing registration for APPSTORE in classes 35 and 42 accepted in 2006 without adverse report by the Trade Marks Office.

The Registrar rejected the application on the grounds that it had no inherent capacity to distinguish and A had...

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