Can Investment Advisers Ask Clients For Online Reviews? The Implications Of The SEC's New Marketing Rule

• Published date: 28 June 2022
• Subject Matter: Corporate/Commercial Law, Media, Telecoms, IT, Entertainment, Corporate and Company Law, Advertising, Marketing & Branding, Securities
• Law Firm: Potomac Law Group
• Author: Mr Isaac Mamaysky

Potomac Law partner Isaac Mamaysky authored an article titled Can Investment Advisers Ask Clients for Online Reviews? The Implications of the SEC's New Marketing Rule that was published in the Fordham Journal of Corporate and Financial Law blog on June 2, 2022.

Using testimonials in investment adviser advertising has been banned for decades prior to the SEC's new investment adviser marketing rule, which amends the Investment Advisers Act of 1940. The SEC was historically concerned about the undue influence that testimonials may have on investors. However, in recent years, online reviews have become an increasingly important component of consumer...