Chinese Online Novel Adapted Into Offline Experience At International Theme Park

Published date24 October 2025
Law FirmAFD China
AuthorAFD China Intellectual Property

An immersive haunted house based on the phenomenal Chinese fantasy web novel, The Unruly Immortals, made a stunning debut on Friday at the Universal Studios Singapore Halloween Horror Nights, marking the first partnership between the Universal Studios Singapore and a Chinese online novel.

With the event running until Nov 1, this collaboration also marks the first time that a premier IP born on China's global story platform Yuewen has been adapted into a large-scale offline immersive experience at an international theme park.

The Unruly Immortals, written by Foxtail Pen under Yuewen, emerged as a groundbreaking online literary phenomenon in China in...

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