Danger in the Korean Peninsula: Ambush marketing and the Olympic Games

Published date06 February 2018
Law FirmSmart & Biggar
AuthorAndrea Kroetch
Subject MatterAdvertising,Marketing,Sponsors,Cease and Desist,Olympics,Canada,Injunctive Relief,IP License,Intellectual Property Protection,Corporate Branding,Korea,International Olympic Committee (IOC),Ambush Marketing

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