Dating Apps ' Collection Of Personal Data And Potential Breach Of The Law - Restriction On Use Of Personal Data In Direct Marketing

• Published date: 25 January 2023
• Subject Matter: Media, Telecoms, IT, Entertainment, Privacy, Data Protection, Privacy Protection, Advertising, Marketing & Branding
• Law Firm: Global Advertising Lawyers Alliance (GALA)
• Author: Angus Forsyth

Under the Personal Data (Privacy) Ordinance ('PDPO') there are restrictions upon data users intending to use the collected personal data of a data subject in direct marketing who must take action at the time of collection to inform the data subject of this potential use with explicit information on aspects of the intended use and restriction upon any such use without the consent of the data subject. If consent is oral then the data user must within 14 days send the written confirmation to the data subject confirming the orally received consent and related characteristics of the data consented to.

A practice in the signing up by data users operating Dating Apps in collecting large amounts of personal data from subscribing data subjects has developed to include in their Terms and Conditions an automatically pre-set permission to use the personal data of the subscribing data subject for direct marketing or advertising purposes with only a very few collecting data user Dating App service providers expressly permitting the data subject to opt out of the marketing and advertising use purpose of the submission and provision of the personal data.

Obviously enough, data subjects applying to the Dating App data user service provider have no interest in authorizing the use of their personal data for direct marketing purposes but, rather, simply to gain access to the services of the data user service provider in the context made available through the Dating App.

The Hong Kong Consumer Council, an advisory monitor of outreach to Hong Kong consumers whether in real time or virtual media has found that the permission to use personal data for direct marketing purposes completely outside the...