EU Antitrust Authorities To Take Value Of Personal Data Into Consideration When Reviewing Digital Markets In Merger And Antitrust Cases
In an interview on 9 April 2015, European Competition Commissioner Margrethe Vestager indicated that companies who control personal data could come under increased scrutiny from European antitrust authorities. She recognises that considerable sums of money can now be made by companies holding large data sets, commonly known as Big Data, by using the data to create competitive advantage, and plans to put these companies under greater inspection.
Big Data, whether provided by users or...
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